Public Facilities
Community Investment Plan
FY 2021-2026
Project Title
Electric signs at Mullberry & Const. Blvd
Department Contact
Ryan Otto, Town Engineer
Staff Priority Rating
Flexible
Project Description
An electronic billboard that will be approximately 23’wide x 10’ tall will be installed on the north east corner of the College Ave. Parking Deck. The frame will have an Uptown Normal logo printed perpendicularly on its side. The project will represent a partnership with Uptown Partners and the Town. The Town’s contribution to the project will be in the amount of $60,000. The remaining cost, approximately $50,000 will be financed through Uptown Partners. A portion of the time slots on the billboard will be sold to advertisers to help offset the project cost. The remaining time will be split between Uptown Partners and the Town to promote their respective interests including displaying general information, way finding, and promotion of events.
Anticipated Future Operating Impact
The Town’s contribution to the project is $60,000
Project Drivers and Operating Impacts
Part of Master or Strategic Plan
Supports Economic Development
Meets Legal Mandates
Improves Service
Removes or Reduces Hazards
Facilitates New Services
Improves Efficiency
Improves Quality of Life or Aesthetic Values
Maintains Standard of Service
Offers Convenience
Other